Where are the opportunities?

All this seems rather negative, so where do the opportunities lie?

First of all the legacy of masonic secrecy, far from being a problem, can be used as an asset. Secrecy creates curiosity, as the Police Chief out of the Simpson's quipped 'What is your fascination with my secret closet of mystery?'

Freemasonry is ineffable: difficult to put into words. Before joining Freemasonry I read about it in Stephen Knights book 'The Brotherhood.' Whatever I learned in that book was useless: Freemasonry has to be experienced before it can be understood. The question then is, how do we reach Generation Y?