Dan Brown To Adapt The Lost Symbol

Inevitable, I suppose. Glad to see that Dan Brown has an opportunity to write the script:

http://movies.sky.com/dan-brown-to-adapt-the-lost-symbol

I guess the question is, is there anything Freemasonry can do to maximise this exposure? I was rather disappointed that in the month The Lost Symbol was published there wasn't even a mention in the magazine "Freemasonry Today". It appears that Freemasonry is quite happy to ignore opportunities, which is a shame considering its gradual demise.